{"id":1799,"date":"2014-08-07T22:21:43","date_gmt":"2014-08-08T03:21:43","guid":{"rendered":"http:\/\/pauleide.com\/?p=1799"},"modified":"2019-03-22T20:57:54","modified_gmt":"2019-03-23T01:57:54","slug":"location-nyc-bud-light-mayor-whatever-upforwhatever","status":"publish","type":"post","link":"https:\/\/i80sportsblog.com\/location-nyc-bud-light-mayor-whatever-upforwhatever\/","title":{"rendered":"On Location in NYC with Bud Light Mayor of Whatever!"},"content":{"rendered":"<figure id=\"attachment_4624\" aria-describedby=\"caption-attachment-4624\" style=\"width: 696px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-4624 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2014\/08\/mayor-of-whatever-bud-light-min-1024x576.jpg\" alt=\"\" width=\"696\" height=\"392\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-4624 lazyload\" src=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2014\/08\/mayor-of-whatever-bud-light-min-1024x576.jpg\" alt=\"\" width=\"696\" height=\"392\" \/><\/noscript><figcaption id=\"caption-attachment-4624\" class=\"wp-caption-text\">The Mayor of Whatever poses for a photo op with his political constituents.<\/figcaption><\/figure>\n<p>Last week, we were invited to the Aspen Social Club just off of Times Square in downtown New York City for a meet and greet, and grope, with Bud Light and the Mayor of Whatever, USA.<!--more--><\/p>\n<p>Details were sparse, candor was high and the Bud Light flowed freely like the &#8220;salmon of Capistrano.&#8221;<\/p>\n<p>The Bud Light &#8220;Up For Whatever&#8221; campaign is one of the coolest marketing campaigns in recent memory.<\/p>\n<p>The campaign started with a Super Bowl ad featuring hidden camera footage of regular dude named Ian, who\u00a0is unwittingly run through a gamut of strange\u00a0Bud Light generated scenarios, featuring the likes of Don Cheadle and Arnold Schwarzenegger. But since Ian is #UpForWhatever, he never loses his cool and has a great time.<\/p>\n<p>Now, Bud Light is building a town called &#8220;Whatever, USA&#8221; at an unannounced, unknown location. Purportedly, it&#8217;s an epic town created solely for three days of unexpected fun.<\/p>\n<p>The Mayor was exactly who you think he would be. Easy to talk to, free wheeling, and he doesn&#8217;t get all weird if you get a little handsy. If a\u00a0Mayor is a reflection of the people that comprise his city, then Whatever, USA will be a straight up bro-down.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4625 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2014\/08\/paul-eide-mayor-of-whatever-min.jpg\" alt=\"\" width=\"445\" height=\"526\" \/><noscript><img decoding=\"async\" class=\"aligncenter size-full wp-image-4625 lazyload\" src=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2014\/08\/paul-eide-mayor-of-whatever-min.jpg\" alt=\"\" width=\"445\" height=\"526\" \/><\/noscript><\/p>\n<p>In this video,\u00a0the Mayor talks about a few &#8220;Mayoral&#8221; things, like when he answers his &#8220;Dude Phone&#8221; and when he answers his\u00a0&#8220;Mayor Phone.&#8221;<\/p>\n<p><iframe class=\"lazyload\" data-src=\"\/\/www.youtube.com\/embed\/tNtfJC45JN0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>After the press conference, I had a chance to corner the Mayor and ask several specific questions, which the Mayor, in true Mayoral style, deftly\u00a0avoided answering, but without harshing my mellow.<\/p>\n<p><iframe class=\"lazyload\" data-src=\"\/\/www.youtube.com\/embed\/xnLeo43d2_Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Want a ticket? You have to prove you&#8217;re Up For Whatever first. \u00a0There are two ways to get to Whatever, USA. One is via video audition at an audition station at a local bar, like this one:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-4626 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2014\/08\/up-for-whatever-booth-bud-light-min-1024x768.jpeg\" alt=\"\" width=\"696\" height=\"522\" \/><noscript><img decoding=\"async\" class=\"aligncenter size-large wp-image-4626 lazyload\" src=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2014\/08\/up-for-whatever-booth-bud-light-min-1024x768.jpeg\" alt=\"\" width=\"696\" height=\"522\" \/><\/noscript><\/p>\n<p>Or, via the website here.\u00a0If you make it, sit back and gorge yourself on three days of full-on whateverness.<\/p>\n<p>Speculation ran rampant during the festivities about where the town would be located.<\/p>\n<p>Near a large city with an airport that is still somewhat remote? On a mountain top?<\/p>\n<p>Neither the Mayor or his assembled staff would answer our questions.\u00a0&#8220;If you don&#8217;t come, you won&#8217;t see it- and that&#8217;s on you,&#8221; said the Mayor, wagging an accusatory yet warm finger, in a your mom knows best sort of way.<\/p>\n<p>The fastest way to find out? Register for a chance to be there the day the location is revealed. Or, wait until September to find out like the rest of us.<\/p>\n<p>Reach out to the Mayor\u00a0via his Twitter account\u00a0and use the hashtag #UpForWhatever.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, we were invited to the Aspen Social Club just off of Times Square in downtown New York City [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4625,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1756],"tags":[],"class_list":["post-1799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>On Location in NYC with Bud Light Mayor of Whatever! - I-80 Sports Blog<\/title>\n<meta name=\"description\" content=\"I was invited to Times Square for a meet and greet, and grope, with the Bud Light Mayor of Whatever, USA. 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